Appesat Piccadilly Lite
(for T7F)

The Piccadilly Lite is the most unique location and animated art I've done.

We had a day to turn a web style banner into an animated billboard.

Piccadilly Lite can convert ads from standard movie file formats as well as flash which became the logical choice.

The Piccadilly Lite is 23 metres long and 2 metres tall. A fact that made previewing the whole piece at once tricky even on a cinema display.

Amusingly when I took this shot it was positioned below the McDonalds panel.

Appesat ad video capture

Phillip Slade from T7F posted a video, on YouTube, of the ad animating.

http://www.youtube.com/watch?v=sJuysonrWzA

 

Appesat Piccadilly Lite animated ad Piccadilly Circus