Harmon Kardon expandable

Expandable MPU for T7Fs' client Harmon Kardon. (Expands from 300 by 250 to a maximum size of 500 by 300 pixels)

The brief

I was given a scamp and a range of source elements and had to come up with the best way to animate and engage the audience over a selection of different executions.

The expandable MPU seen here has additional hidden content, click activated, to spark the audiences curiosity and generate click-thru's.

The idea

I created essentially two ads with a standard MPU that slides open when clicked to reveal a map and indicate visually how the site worked.